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Are you using Social Media to its fullest potential?

February 3, 2012

What is Social Media?

Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”

Why Use Social Media?
•Three out of four Americans use social technology.
•2/3 of the global internet population visit social networks.
•Visiting social sites is the 4th most popular online activity- ahead of personal email.
•Time spent on social networks is growing at three times the overall Internet rate, accounting for approximately 10% of all Internet time.
•Social media democratizes communications.

The popularity of social media has shifted the power away from the traditional sources of information. The editors, publishers, the established news sources and media elite are now being controlled by the people who have access to distributing information to dedicated social networks. Your business can be quarterbacking this information and get in tune with the constant feedback that your network will provide. Azimuth Six will show you how to get in tune with this large opportunity.

Social Media in Business

Some of the world’s top companies are utilizing the power of Social Media to connect with their clients. The following info comes from the Fortune 100 Global Company Index. Of these companies that have accounts:
•65% are on Twitter
•54% are on Facebook
•50% are on YouTube
•33% have blogs

Ways that Companies use Twitter:
1.Direct- marketing/PR channel
2.Indirect- employees use to enhance reps and company rep by proxy
3.Internal- internal company communication
4.Inbound Signaling- “listening,” reputation management

Media Stats

Here’s what Facebook says about media sites using Like buttons and other social plugins:
•The average media site integrated with Facebook has seen a 300% increase in referral traffic.
•People who sign in with Facebook at The Huffington Post view 22% more pages and spend 8 minutes longer than the average reader.

Ways to Utilize Social Media

Public Relations- You can use social media to sell the sizzle instead of the steak in terms of your business. We will teach you how to effectively post and interact with your social media channel to involve clients/customers in the day-to-day operations of your business.

Customer Service- By communicating with your social network on their preferred channels you keep them satisfied and simplify processes that keep your clients happy.

Loyalty Building- Your social network has the opportunity to trust you as an authority in your industry provided you keep them educated and involved in things that matter to them. By communicating with them you build their trust and their loyalty to your brand.

Collaboration- Social media allows you to distribute massive amounts of information out to large groups rapidly. You can involve them in your product ideas and get their feedback while communicating that you care about their opinions.

Networking- Azimuth Six will show you how to find business contacts or professional contacts that may help with your business-to-business efforts or with referrals.

Customer Acquisition- It is said that in marketing it is much more expensive to get new customers than it is to retain existing ones. With Social Media you can do both by taking a cost-effective approach with a solid strategy that we will help you formulate.

We will consult you how to both build your Social Media network and turn your followers into sales or leads. Social Media is not really a new concept, it is basically a variation on what marketers have always done except in a more dedicated environment. In this aspect the followers we help you develop will already be interested in your products or services. You merely remind them that your brand is a brand they trust and one that they should look forward to doing business with. It’s like the pizza magnet on your fridge. It is a convenient reminder of the pizza place you love in a place where you will not forget. As consumers, we have short memories and Social Media serves to act as the pizza magnet on our fridge helping your clients/customers remember what they already know.

Contact Us Today to Get Started on Your Social Media Campaign

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